1. Maximise visibility of your brand
Winning a Merton Best Business Award can open doors to a host of wonderful opportunities, so take advantage of this exposure and promote your business to new and existing clients. Your business will be in the spotlight for all the right reasons and might generate significant publicity across local and national press and social media, and with the awards process running across a number of months, you have a constant source of traffic to your website and social pages. We all like to do business with people that we trust, winning an award or being a finalist serves as a credible endorsement for your organisation and your brand.
2. Get social and use those networking skills
The Merton Best Business Awards gala event in September usually comprises a drinks reception, dinner, the awards presentations themselves and post-awards ‘mingling’. We also host a number of events in the run up to the ceremony…all great opportunities to get sociable and work on your networking skills with leaders in the community. The awards attract similar businesses and are an excellent opportunity to network and forge new relationships, so take plenty of business cards! If you’re a winner, use the limelight constructively and spread the word about your company. There won’t be many better chances to expand your network than these awards.
3. Boost staff morale and attract new talent
These awards are a fantastic way to recognise the hard work of your employees. Even if you’re not shortlisted or don't quite clinch a trophy on the night, just entering will go some way to letting your employees know you value their work, which can be a huge confidence boost. And if you do manage to make the shortlist, or win an award on the night, employee motivation and happiness will reach unprecedented levels. After all, since when has dressing up in your glad rags, a slap-up three-course meal, and a great night out not improved staff morale?
4. Stand out from the competition
Awards are a fantastic way of bench marking your business against others. By carefully selecting the category you can create a niche to make you stand out from your competitors. Whether you’re going the extra mile, offering the best customer service or working with an outstanding apprentice, show how you are making a difference and ensure there is something that makes your customers pick you over other businesses in your sector. Winning a business award will differentiate you from your competitors, and can provide a real competitive advantage when seeking or retaining customers, or speaking to suppliers.
5. Celebrate company successes and analyse your projects and model
The Merton Best Business Awards can be valuable if you treat them as an opportunity for self-reflection, focusing on your achievements and analysing current projects and your business plan. Even if you don’t win, it opens doors for people to ask why – and to look at ways of improving practices based on competitor performance. Winning an award will add value to the work being done in your business and is a great indication you’re moving in the right direction. If you don’t win…use the experience to consider what you could be doing better and identify how to do this.
Whether your business is new or long-standing there are award opportunities for all. Details of the various awards can be found here. If you don’t have time to enter your business, why not go for one of the public vote categories?
This section will re-open when we have the schedule of events and key dates for the 2021 Awards.